Promoting mental health during the COVID-19 pandemic: the transtheoretical model of change and social marketing approach

نویسندگان

چکیده

The purpose of this paper is to illustrate how social marketers can use the Transtheoretical Model Change enhance their web-based campaigns promoting mental health during COVID-19 Pandemic. was adapted and applied in a context qualitative content analysis conducted on 20 websites Pandemic from all around world. Results show that vary terms adherence Change. Some are very consistent, whereas others could benefit incorporating specific relevant information. Particularly, maintenance stage change has been ignored by most analyzed. Designers such for inspiration, check completeness websites, adapt messages while situation unfolds individuals move one next. Incorporating knowledge widely used effective theoretical model likely make more successful helping maintain

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ژورنال

عنوان ژورنال: International Review on Public and Nonprofit Marketing

سال: 2021

ISSN: ['1865-1992', '1865-1984']

DOI: https://doi.org/10.1007/s12208-021-00307-1